Last weekend, I helped to celebrate World Oceans Day at the Monterey Bay Aquarium by raising awareness about the consumption of paper towel usage in public facilities and by encouraging folks to purchase/use an alternative, my favorite PeopleTowels!
There were many environmental/marine science groups in attendance: MBARI (my lab’s neighbors), COARE, MBA Sea Otter Research and Conservation, Seafood Watch amongst a few others in a separate building. But PeopleTowels scored an awesome spot in the main hallway entrance near these big names, which was GREAT for exposure!
On Saturday, we were set up right next to Seafood Watch since we were selling the three winning designs from the Turning the Tide towel design contest that they sponsored. These towels were ‘limited edition’ because the Seafood Watch logo was only printed on a small amount of towels solely for this celebratory weekend. Note: for every towel (with these designs) purchased, $1 goes to the Monterey Bay Aquarium Seafood Watch program (which applies to online purchases too)!
The goal for Seafood Watch was to encourage people to download the app for iPhones or Droids (rather than take their little paper recommendation cards) because it does SO MUCH (e.g. look up restaurants in your area that carry sustainable seafood etc…) and ITS FREE!
Haven’t heard of Seafood Watch?
The Monterey Bay Aquarium Seafood Watch program helps consumers and businesses make choices for healthy oceans. Our recommendations indicate which seafood items are “Best Choices,” “Good Alternatives,” and which ones you should “Avoid.” –Seafood Watch website
Plus if you downloaded the app that day and showed it to them, you got a cute crab (on right)! I got one for our table since I was also trying to use it as an additional marketing tool to show that purchasing PeopleTowels would support this great program. Aaannnnddd as another thing to draw kids attention (and ergo their parents).
Speaking of kids, I’m a genius at getting their attention.
FREE SEA CREATURE HAND STAMPS!
I wanted to do something to get families involved aka having an ice breaker, to start a conversation about sustainable lifestyles and how PeopleTowels fit right in to this growing trend. So, what better way than to give out free hand stamps? While the kids were choosing the animal design they wanted, I told the parents about the weekend raffle (with a prize set of 3 towels that would be MAILED to them) and spoke briefly about the benefits of using PeopleTowels instead of paper towels at public facilities. For example, THAT day at the aquarium….(surprised the aquarium hasn’t taken paper towels out yet! Most rest stops dont even offer paper towels!).
<<Left: Kids were SO EXCITED about these stamps!!!
<Right:”Green Lifestyle”. Dolphin scrubby/ exfoliator, canvas bag, water canteen and a PeopleTowels! Funny thing, people wanted to buy pretty much everything on the table…but I was only selling towels!
Overall, it was a very successful weekend! Many people bought more than 1 towel (usually 2-3) and most families bought 4 or more and used them that day! I had one girl come by to tell me how she used her towel in the bathroom instead of paper towels and how much she loves it! Yay!! Not only did I have a great time educating the public about PeopleTowels, but on a few breaks I got to walk around the aquarium. Even though I work in a marine lab, we don’t have all these cool animals on display 🙂 Check out picture slideshow below for picts of some of the animals!
Did you celebrate World Oceans Day?